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The Ultimate AEO Glossary: Key Terms You Need to Know in 2025

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Reaching the top of Google's search results was the only way to get your content seen online not too long ago. However, things have changed. People no longer have to scroll through a tonne of links to find the answers they need thanks to AI tools like ChatGPT, Google SGE, Bing Copilot, and voice assistants. Answer Engine Optimisation (AEO) can help with that. If you're trying to keep up with the way search is evolving, this glossary is your new best friend. Let's break down the essential AEO terms in a way that actually makes sense. 📖 AEO Terms You Should Know (Without the Tech Jargon) 🧠 Answer Engine Optimization (AEO) Think of AEO as the newer, smarter version of SEO. Instead of just ranking for clicks, you’re optimizing content to answer questions directly —especially in tools powered by AI. 🤖 Answer Engine These are platforms like ChatGPT or Google SGE that give you an answer straight away—no clicking required. It’s like asking a super-smart friend for advice and get...